People who can
read a stone.

Behind bidless stands no startup but a Basel house that since 1996 has done nothing else than test, appraise and trade gold, silver, platinum, jewels and watches. Whatever goes online here, somebody held in their hand first.

1996Founded in Basel
2016GOLDBOERSE.CH AG
30+years in the market

The house

Goldboerse.ch was founded in Basel in 1996 and has traded gold ware, silver, platinum, precious-metal recycling, jewels and watches ever since. In 2016 GOLDBOERSE.CH AG joined it, when the business found its way online. Consumer magazines have honoured the house several times; the television programme Kassensturz ranked it first in its test.

bidless is the next step: the same checking, the same specialists, but a marketplace where the price is not negotiated — it falls, until someone takes it.

Founder and visionary Pierre Seker

The owner brings more than three decades in the precious-metals market. When Swiss television wants the movement of the gold price explained, he is the one in the studio; most recently on “10 vor 10”, on the interplay of Chinese demand and geopolitical conflict.

He trains his team himself, continuously, and takes courses himself. Not out of duty, but because the market shifts every month and a house that stands still advises its customers worse than it did before.

Why you can trust us

Every piece is checked before it goes online. Authenticity, condition, weight, stones, papers. In the end you see that work only as one line on the auction page, but it is the reason you can buy here without being a gemmologist yourself.

That this house stands more solidly than ever is not a matter of course. It came through turbulent years under its own power, without outside money and without lowering the standard. The reputation it enjoys today took thirty years to build and can be lost on a single disappointed customer. That is exactly how we treat every order.

Passion, honestly said

You have to enjoy this work to do it well. An old-cut diamond whose century you can read. A movement that runs again after fifty years. The moment someone unwraps their piece and finds it lovelier than in the photograph.

That is why we take time for questions, the small ones too. Call, write, come by in Basel. You will speak with people who love the trade.

Have a look around.

The price is falling while you read. Open an account and keep an eye on the pieces that interest you.

GOLDBOERSE.CH AG
Schifflände 3, 4051 Basel, Switzerland
+41 61 262 37 38 · info@bidless.ch · WhatsApp
Monday to Friday, 10:00 to 18:00